Saturday, August 1, 2009

Sony cuts down PS3 manufacturing price upto 70%

All those who were longing to get their hands on the PS3 have something to cheer about after long.
Sony released its quarterly sales report for the PS3 which showed that the sales had lowered down to 1.1 million units compared to the 1.6 million units in the previous quarter. But this descent in the ps3 sales is surprising as Sony has already pulled up the socks of its manufacturing house, especially ps3 division.

When the Sony CFO, Nobuyuki Oneda was asked by an analyst about the exact figure with respect to the reduction in the manufacturing cost since it started making the PS3s, Oneda chose to give vague reply by simply stating that the cost reductions since the introduction of PS3 was very substantial and on time. He further made it clear that Sony doesn't disclose the exact figures of what the cost reduction was since the last two years, but it was according to the plan.

But then, he could not keep it in for long. Finally Oneda tossed a figure and said," About 70 percent, roughly speaking".

Recently, Sony's CEO Sir Howard Stringer was quoted as saying,"I lose money for every playstation I make - How's that for logic?" This came in response to Activision's cry to Sony for reduce PS3 prices. Moreover, Sony's recently established division called Sony Computer Entertainment lost about 416 million dollars last quarter which is even more than the Sony's overall loss of 390 million!

So where do these two facts lead us to? Yes, I know what you're thinking right now.
Let us all pray that Oneda was talking about the manufacturing costs for the PS3s that Sony is making RIGHT NOW, and not the ones they were manufacturing in the previous quarter. So all of this leads us to yet another slimmer version of Sony's best console till date, a SLIM PLAYSTATION 3, which has already been widely talked about and rumored. This makes us to believe that most probably Sony might have done away with it's much loved BLU RAY technology in the newer, slimmer and cheaper or should I say, cost-effective PS3s, which may have caused the reduction in manufacturing costs possible.
The countdown to a cheaper and slimmer PS3 has already begun!

source: GameSpot